GRAITEC Unveils Innovative AI-Powered Digital Campaign for Advance Design

Advance Design, renowned as the industry’s premier all-in-one Finite Element Method (FEM) software for structural engineers, has been a staple of GRAITEC’s product lineup for years. In an era of digital transformation, GRAITEC’s collaboration with RemindPhd underscores the company’s dedication to utilizing innovative strategies to reach a wider audience and showcase the software’s capabilities effectively.

Central to this collaboration is the AI tool’s ‘Keep it simple’ theme. The campaign artfully draws parallels between the familiar experience of parents and kids playing with interlocking plastic bricks and the intuitive nature of Advance Design’s software. As children effortlessly fit the bricks together to build creative structures, a 3D model of a building emerges in the background, while real building are seen from the window. This metaphor elegantly encapsulates the software’s user-friendly interface, emphasizing its simplicity, ease of use, and adaptability for structural engineers.

This ingenious blend of innovation and simplicity is more than a creative twist; it’s a reflection of GRAITEC’s commitment to fostering an approachable environment within the structural engineering field. The juxtaposition of family play and cutting-edge technology underscores the idea that innovative solutions can be as straightforward and enjoyable as quality family time. By using an AI-generated imagery approach, GRAITEC emphasizes the harmony between technological advancement and user-friendliness.

Laurent Laforest, Chief Marketing Officer of GRAITEC, shared insights into the inspiration behind this creative direction:

Our aim was to present Advance Design not just as a powerful software, but as a tool that’s approachable and easy to adopt. The AI-generated visuals brilliantly portray the software’s simplicity, mirroring the uncomplicated nature of building blocks that kids and parents alike can enjoy together.

GRAITEC collaborates with RemindPhd Agency to launch this forward-looking advertising campaign on multiple acquisition levers. Some of them are being fully monitored by AI and leverage advanced machine learning algorithms to optimize various aspects of the ad campaign, including targeting, bidding, and ad placement across a wide range of placements. This sophisticated methodology ensures that the campaign’s messaging reaches the most relevant audience segments, aligning perfectly with GRAITEC’s commitment to innovative practices within the construction and software sectors.

The collaborative digital campaign, enriched with the imagery crafted by the AI tool, unfolds to provide structural engineers and industry professionals with an immersive and engaging experience.

The integration of AI within the digital campaign for Advance Design represents a pivotal moment in GRAITEC’s journey towards digital transformation in the construction industry. In an industry marked by technological complexity, GRAITEC’s AI-powered campaign unveils a refreshing narrative of simplicity. This initiative underscores GRAITEC’s resolve to equip engineers with visionary tools that not only streamline workflows but also shape the future of construction through cutting-edge technology that is easy to adopt.

For more information about GRAITEC’s innovative digital campaign for Advance Design, please visit graitec.com.

About GRAITEC:

GRAITEC is a global leading software provider for the construction industry. With over 30 years of experience, GRAITEC offers a comprehensive range of BIM, CAD, FEM, and PDM solutions for architecture, engineering, and construction professionals. GRAITEC’s software portfolio is used by more than 100,000 professionals worldwide to enhance their productivity and efficiency in projects ranging from small residential buildings to large industrial and infrastructure projects.

Media Contact: Laurent Laforest, CMO, digital@graitec.com